The Steve Jobs Way: iLeadership for a New Generation

DIVThe former Senior Vice President of Apple Computer and close colleague of Steve Jobs’s throughout his tenure, Jay Elliot takes readers on a remarkable tour through Jobs’s astonishing career. From the inception of game-changing products like the Apple II and the Macintosh, to his stunning fall from grace,BR and on to his rebirth at the helm of Apple, his involvement with Pixar, and the development of the iPod, iPhone, iPad, and much more, IThe Steve Jobs Way/I presents real-life examples of Jobs’s leadership challenges and triumphs, showing readers how to apply these principlesBR to their own lives and careers./divdiv /divdivPacked with exclusive interviews from key figures in Apple Computer’s history, this revealing account provides a rarely seen, intimate glimpse into the  Steve Jobs you won’t see on stage, thoroughly exploring his management and leadership principles. From product development meetings to design labs, throughBR executive boardroom showdowns to the world outside of Silicon Valley, readers will see the Ireal /ISteve Jobs, the “Boy Genius” who forever transformed technology and the way we work, play, consume, and communicate—all through the eyes of someone who worked side by side with Jobs./divdiv /divdivWritten in partnership with William L. Simon, coauthor of the bestselling Jobs biography IiCon/I, IThe Steve Jobs Way/I is the “how to be like Steve” book that readers have been waiting for./div