Utopian Entrepreneur (Mediaworks Pamphlets)

PA heady hybrid of critical thinking, personal narrative, and economic analysis, Utopian Entrepreneur is a field manual for those who want to do socially positive work in the context of business. One of the few Silicon Valley veterans who participated in all four of the major computer tech bubbles--games, multimedia, virtual reality, and dot-coms--Brenda Laurel is known for injecting humanistic values into computer-based media.Laurel interweaves her ideas on how to conduct socially progressive business with the saga of her experiences with the Interval Research Corporation and as the founder of the pioneering girls' software company Purple Moon./P

Life can be tough for those who care about the world around them. Just ask Brenda Laurel, whose efforts to infuse social responsibility into her software company led to Purple Moon's spectacular failure on the cusp of the dot-com boom. Her slim memoir, IUtopian Entrepreneur/I, explores her work in girls' games, virtual reality, and the intersection between art and tech. p The writing is fluid and ranges from childhood memories to boardroom battles; readers can't help but amass insight into the difficulties of maintaining one's soul in a heavily commercialized world. Though the book's design is too strongly reminiscent of the dense early-'90s typeface frenzy, this will only be a minor distraction for most readers. Laurel's narrative jumps and slides through new layouts and type sizes like a monkey and holds the attention firmly throughout. While IUtopian Entrepreneur/I won't give any hints on making money, it will explain one human's vision for doing business right. I--Rob Lightner/I